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Marketing

You are provided with a scenario below.  Make a recommendation for the best appr

You are provided with a scenario below. Make a recommendation for the best approach for sales compensation plan based on what little information has been provided: Scenario #1: In the midst of the pandemic you work for a restaurant in New York City who is trying to keep their doors open. Currently there is only curbside pickup available. You need to increase the number of pickup orders and you challenge the staff to come up with ideas and incentives to do so. What is their plan? Scenario #2: The restrictions are being lifted and you now can have a dining room at 50% capacity. The community is still reluctant to return to in restaurant dining. You need to have both pickup orders and book the in restaurant service to capacity to meet your minimum margins. You challenge your staff to come up with ideas and incentives to do so. What is their plan?

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Marketing

You are an entrepreneur who designed a unique line of vegan-friendly facial trea

You are an entrepreneur who designed a unique line of vegan-friendly facial treatment boutiques and bar providing different facial treatments in downtown Vancouver. Your service is the upscale level of service and you have your patented product line available in store. You make personal product offerings and sales within your boutique as well. The ambiance at your boutique is a tropical relaxing scheme and your slogan is: We bring the tropical scent to your doorstep. Services are more of fast treatment and walk-in guests are the ones looking for a five to ten-minute relaxation on the way to a business meeting or a business dinner or even during their lunch break hour. Reservations are done for those in need of more in-depth treatment services though. The pandemic caused you to reduce the number of in-store guests from 12 to 6 and you have been forced to cut your team of professional staff to half. The number of reservations was hit by 50% and you have lost over two-thirds of your walk-in guests. Study your competitors in the market and try to answer the following questions. What is the profile of the target market you need to focus on? What positioning strategies do you seem fit for the post-pandemic era? To what extent communication will bring back more numbers to your bar? Using the concept of the augmented product (Chapter 8) explain how you can improve your services. What would be the outside-the-box solution for you to expand your market share? What CSR acts can help you boost sales? Instructions: This is a case study and you need to write a report of 3 to 4 pages and refer to the questions in your report. Please do not address questions separately.Your report should include: Executive Summary Problem Identification Case Analysis Recommendation 1. MEAL paragraph planning 2. The First paragraph writes your idea 3. The Second paragraph bring reference to support your idea 4. The Third paragraph is about statistics (give data) examples to support your idea in the first paragraph 5. Find academic references in every case (2016-2021)

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Marketing

You and a business partner are in the process of starting your own business.  A

You and a business partner are in the process of starting your own business. A group of potential investors have been identified and are scheduled to receive a formal presentation on your developed marketing strategy. Choose one of the business ideas listed below and develop a marketing strategy for the business. Include the type of market research you will perform and how you will define your target market. (Information Systems) · Crafts store to capitalize on the renewed interest in knitting and other crafts Online corporate-training company Ethnic restaurant near your campus Another business opportunity that interests you Because of your expert presentation skill your partner has asked you to present the brief to the perspective investors who represent senior executive level management. Create a PowerPoint presentation on your developed marketing strategy. (Hint: Senior executives should be presented with a general overview checklist with limited details. In an actual presentation you as the presenter can verbalize details if asked questions). The activity will be graded in three categories: · accuracy of content (40 points) completeness of content (40 points) and creativity (20 points) Students will be evaluated on how well they adapt to utilizing the terms/themes identified in the course textbook and journal article.

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Marketing

Write and develop an APA formatted paper (3-5 pages in length) that includes: In

Write and develop an APA formatted paper (3-5 pages in length) that includes: Introduction to the topic A description of a situation resulting from a non-existent or poorly implemented process in your work environment (past or present). An explanation of how you might be able to become a better leader by improving the process (or processes). States what kinds of risk-taking and experiments might you be able to undertake What the tradeoffs and potential benefits are there Describes the planning required to lead the proposed process change (can refer to Kotters/Lewins models). States how will you build commitment within the organization for the proposed change Conclusion References page (With the textbook and at least six 6 peer-reviewed sources)

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Marketing

Write at least 100 words for each response. 1.  B2B Marketers must focus on meas

Write at least 100 words for each response. 1. B2B Marketers must focus on measuring customer satisfaction on a regular basis. Consider how the company DELL might measure customer satisfaction on a quarterly basis especially if they are in a global market. Discuss the relationship between customer satisfaction and loyalty. 2. For many years critics have charged that intermediaries contribute strongly to the rising prices of goods in the American economy. Would business marketers improve the level of efficiency and effectiveness in the channel by reducing as far as possible the number of intermediate links in the channel? Support your position. 3. B2B Marketers must understand the way supply chain management can affect marketing strategy. Describe the role the Internet plays in enhancing supply chain management operations. 4. Describe a situation in which total logistical costs might be reduced by doubling transportation costs.

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Marketing

Write an opinion/response/feedback on the posts mentioned in the word document.

Write an opinion/response/feedback on the posts mentioned in the word document. The responses should have references and also valid in-text citations (APA Format) (total 2 responses). Please refer the question mentioned in the document to have an idea what the posts are about. (These posts are posted by other students so when you write the response please relate the opinion to their statements). 150- Words required for each response. Incorporate a minimum of one outside scholarly sourceto support the post.

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Marketing

Cellular Industry Analysis.

Write an essay of 2 pages single space. Pay especial attention to grammar and spelling. Analyze the mobile devices (phone) industry in the market. In doing so you would formulate a comprehensive report on such industry. Clearly to do so you would have to dig deep and collect a lot of information and data.

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Marketing

Write an email with one of the following messages, observing the guidelines disc

Write an email with one of the following messages observing the guidelines discussed in Guidelines for Using Email on the Job (pages 120“124). a. You have just made a big sale and you want to inform your boss. b. You have just lost a big sale and you have to inform your boss. c. Inform a co-worker about a union or national sales meeting. d. Notify a company to cancel your subscription to one of its publications because you find it to be dated and no longer useful in your profession. e. Request help from a listserv about research for a major report you are preparing for your employer. f. Advise your district manager to discontinue marketing one of the companys brands because of low customer acceptance. g. Write to a friend studying finance at a German Korean or South American university about the biggest financial news in your town or neighborhood in the last month. Please prepare your response as a word processing document. Format it to look like an e-mail with FROM: and TO: addresses and a SUBJECT: line but please do not send it as an e-mail. Instead upload it through the Assignments.

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Marketing

Write a 5 page double spaced paper answering the questions below.  Please use th

Write a5page double spaced paper answering the questions below. Please use the paragraph headings belowoutline the format for your paper. This will help thereader easily see that you are answering the necessary questions. Integration of key concepts and definitions from the book will strengthen your paper. Please use MLA format to quote and cite references appropriately. Critical thinking written communication and social responsibilitywill be evaluated.Topics to be analyzedand discussed (also to be used as paragraph title headers): Googles Key Product Successes Googles Key Ethical Initiatives Googles Key Legal and Ethical Issues Has Google Implemented a Strategy that Serves All Stakeholders? How Can Google Respect Privacy and Still Maintain its Profitability? How Will Increasing Global Regulation of Privacy Affect Googles Operations? What Steps can Google Take to Pro ActivelyAddressPotential Global Regulation? Critical Thinking Skills“ to include creative thinking innovation inquiry and analysis evaluation and synthesis of informationCommunication Skills“ to include effective development interpretation and expression of ideas through written oral and visual communicationSocial Responsibility“ intercultural competence knowledge of civic responsibility and the ability to engage effectively in regional national and global communities.

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Marketing

Write a summary of what you learned and what you applied to develop a good Linke

Write a summary of what you learned and what you applied to develop a good LinkedIn profile that will aid you in networking and getting a future job. Link below: https://business.linkedin.com/marketing-solutions/higher-education Page requirement: Page 2-3 MLA citation